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Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels.
The wartime rationing of chocolate ended in 1950, and normal production resumed.By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand and Australia, although palm oil is still listed as an ingredient in Cadbury's flavoured sugar syrup based fillings (where it referred to as 'vegetable oil').On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn).Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries. With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham.Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.As the Cadbury family were Quakers there were no pubs in the estate.
Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.
In June 2010, the Polish division, Cadbury-Wedel, was sold to Lotte of Korea.
The European Commission made the sale a condition of the Kraft takeover.
Cadbury, formerly Cadbury's, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010.
It is the second-largest confectionery brand in the world after Wrigley's.
In October 2007, Cadbury announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's.