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Process updating web content

Pre-defined change management processes protect the integrity of the content and the sanity of the content team.

Other things are exactly how you left them, but they were supposed to be updated regularly.Or if they will be reviewing content before it is published, give them guidelines about what they should be looking for. Take the time to provide the team with guidelines and tools that make content tasks easier.Develop a content style guide that includes things such as preferred word choices, grammar choices, or copyright requirements.They also need to know what their role on the content team is and how to perform it.For example, if they have to create content, they may need a workshop on web writing.Prioritize the content that is most important, and see how it goes.

That will help everyone understand the complexity of the content process and develop realistic timelines for the rest of the content.

Someone needs to think about: This work can be done by a content strategist, another member of the team, or collectively as a group. Even when you don’t count content strategy and planning, content creation is a mammoth effort.

For a traditional website, creating one page of content takes an average of 6-8 hours (with approvals and revisions).

You ask yourself, “Why did they add an entirely new category of information just six months after launch? What’s the deal with the strange graphic on the home page?

"Establishing content maintenance processes and practices can help you ensure the user experience is great at launch and remains happy ever after.

As a result, there’s often a big rush to create content right before launch, which leads to irritated stakeholders, sub-par content, and a promise to “fix it all later." (Hint: It almost never gets fixed.) Avoid falling into this trap.